Demand planning and forecasting

Companies excelling in customer service know the importance of effective supply chain planning. Customer-focused businesses need an accurate picture of demand to drive production, inventory and distribution across their operations. These challenges are intensified by the effects of seasonality, trend lines, promotions and product proliferation.

Effective demand planning and forecasting can make substantial contributions to your business. Recent studies[1] show that more than 85% of all companies implementing a formal demand management program have generated significant performance improvements. Average gains include:

  • 13% improvements in overall forecast accuracy
  • 24% gain in inventory turns
  • 5% improvement in gross margin

Demand planning and forecasting represents the key intersection between sales/forecasting channels and your supply chain fulfilment activities. Using a set of complex algorithms, our experts can help you combine the best available information from customers, distributors and your sales force – including historical forecasts and scheduled marketing events – to project highly accurate estimates for customer demand.

Internel can help you create demand management processes that drive best-in-class performance. With comprehensive overviews of market demand, you can increase forecast accuracy. And by sharing realistic demand plans with customers and supply chain partners, you can coordinate activities for timely, cost-saving efficiency.

Proper demand planning and forecasting, introduced or executed by Internel’s experts, enables you to predict and shape customer demand more efficiently. Advanced statistical capabilities combined with profound in-depth logistics knowledge bring great accuracy to your demand plans.

Key benefits of Internel’s demand planning and forecasting services:

  • Improve forecast accuracy, increase gross margins
  • Increase on-time delivery performance
  • Provide vital product information on product demand
  • Reduce inventory costs
  • Eliminate redundant and obsolete inventory across the supply chain
  • Pro-actively identify risks and opportunities
  • More accurately plan and prepare for the impact of new product introductions and special sales

For more information we are gladly at your disposal!


[1] Aberdeen Group, The On Demand Supply Management Benchmark Report